Kendrick Lamar appears to have created a new meme with his performance of ‘Not Like Us’ at the Super Bowl 2025.
Today, (February 10), Lamar hit the field at the New Orleans Superdome to perform at the Halftime Show, making him the first-ever solo rapper to headline, and he used the opportunity to take several shots at Drake, much to the delight of fans.
He poked fun at the ‘God’s Plan’ rapper for suing Universal Music Group for promoting ‘Not Like Us’. While teasing the song, which was only played for a mere second, Kendrick quipped during the performance: “I want to play their favourite song but you know they like to sue”.
The diss track dropped back in May during Drake and Lamar’s infamous rap battle, in which the latter accused his peer of being “a certified paedophile” (Drake has denied any wrongdoing). The song is widely considered the most successful of the feud, becoming Lamar’s fourth Number One single and smashing numerous streaming records.
He did eventually perform ‘Not Like Us’ for the New Orleans crowd, and fans on social media took note of the joy on his face when he dropped the line: “Say Drake, I hear you like ’em young“, a moment that has since become a meme.
“That man said ‘say Drake’ and smiled into the camera like a 90s sitcom intro,” wrote one fan, while another called it the “victory lap of the century”. Check out more reactions below.
He really looked dead at the camera and said “Hey Drake” pic.twitter.com/pMzqodl90a
— The Hoodkage (@TheKyrieCurving) February 10, 2025
“say drake…”
fucking crazy pic.twitter.com/Djb7YoE8fq
— Shea Serrano (@SheaSerrano) February 10, 2025
How Kendrick looked into the camera while singing “Say Drake, I hear you like ‘em young” pic.twitter.com/3bpvDQziMu
— NFL Memes (@NFL_Memes) February 10, 2025
Kendrick really said “Hey Drake” and smiled like pic.twitter.com/AGLOvGabGQ
— tiff’s tower of terror (@terribletiffy12) February 10, 2025
“Say Drake, I hear you like ‘em young”
Why Kendrick look at the camera like
pic.twitter.com/IDCt6sY5LZ
— Ms. Andry Noir, PhD (@keatingssixth) February 10, 2025
“Say, Drake!”
— Mel
(@TheBaddestMitch) February 10, 2025
“Say drake” pic.twitter.com/JtzmZUMT8M
— LB (@lnbshr) February 10, 2025
KENDRICK SAID “SAY DRAKE I HEAR YOU LIKE THEM YOUNG” AND DID THE MOST EVIL SMILE AT THE CAMERA I KNOW I’M NOT THE ONLY ONE WHO SAW THAT LMAOOOOOOOOOO
— King Wow (@wowthatshiphop) February 10, 2025
HE LOOKED DIRECTLY IN THE CAMERA WHEN HE SAID “SAY DRAKE”
THE ENTIRE STADIUM SCREAMING A MINOR
WITH SERENA CRIP WALKING ON THE FIELD
VICTORY LAP OF THE CENTURY
— Big Boss
(@LordBalvin) February 10, 2025
That man said say drake and smiled into the camera like a 90s sitcom intro
— Casey Lawrence (@LeanandCuisine) February 10, 2025
whole stadium just said “A Minor” in unison. i know Drake was at home like this pic.twitter.com/ftMSu03zI2
— Jozu
(@thaboyjozu) February 10, 2025
Kendrick looked directly at the camera and said:
“Say drake I hear you like em young” pic.twitter.com/aBYkn3hZpk
— Did Kanye say something dumb today? (@didjesusdrop) February 10, 2025
As promised, Lamar, who had previously confirmed that SZA would be joining him, also brought along several major guest surprises, with Samuel L. Jackson narrating the rapper’s as Uncle Sam performance while Serena Williams made an appearance to dance.
Kendrick’s performance caused a stir on social media, with some calling it “the pettiest shit ever”, while others thoroughly enjoyed Lamar smiling at the camera after calling Drake out by name.
His stint performing at the Super Bowl comes after a massive week for the rapper, who last week won five awards at the Grammys 2025, including Record Of The Year and Song Of The Year for his Drake diss song ‘Not Like Us’.
Kendrick Lamar surprise-released his sixth and latest album, ‘GNX’, last November. The album scored a glowing five-star review, while ‘Not Like Us’ was crowned NME‘s second Best Song of 2024.
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