Lagos, June 25, 2025 – In a strategic move to expand its subscriber base, MultiChoice Nigeria today announced a 50 percent price reduction on its popular DStv decoder, cutting the cost from ₦20,000 to just ₦10,000. The offer, effective immediately, is designed to make digital satellite television more accessible to a broader segment of the Nigerian market.
According to a statement from the company, the price cut reflects MultiChoice’s commitment to affordable entertainment and comes amid growing competition from other pay-TV providers. “We understand the value that quality home entertainment brings to families, especially during challenging economic times,” said a spokesperson for MultiChoice Nigeria. “By halving the price of our DStv decoder, we’re opening up new opportunities for more Nigerians to enjoy diverse local and international programming.”
Industry analysts suggest the move could significantly bolster DStv’s market penetration, especially in underserved regions. The decoder price reduction is part of a broader promotional campaign, which also includes discounted subscription packages for select channel bouquets. Customers are encouraged to visit authorized DStv dealers nationwide or log on to the MultiChoice website for more information and to take advantage of the limited-time offer.
