MultiChoice, the company behind popular pay-TV services DStv and GOtv, has seen a significant decline in its subscriber base, dropping from 23 million to 19.3 million in less than two years—a loss of 3.7 million customers.
A spokesperson for MultiChoice acknowledged the decline, citing economic pressures and changing viewer habits. “The rising cost of living and increased competition in the streaming market have impacted our numbers,” the spokesperson said.
Industry analysts suggest that affordability and alternative entertainment options are key factors driving the decline. “Consumers are making tough choices, and many are shifting to cheaper or free streaming services,” said media analyst Tunde Olayemi.
Despite the challenges, MultiChoice remains optimistic about the future. “We are adapting to market trends and investing in content and technology to enhance our customers’ viewing experience,” the company stated.
