Tom Holland has recorded his quest to buy some of his own brand of non-alcoholic beer, saying he was turned down due to having the wrong form of ID.
Posting on Instagram, the Spider-Man actor and founder of the new drink Bero filmed himself looking around American supermarkets to buy some of the product. In the first story, he said: “So I haven’t been in the States for a while, and I’m gonna go visit some Bero on the shelves, out in the wild.”
He continued: “This is the second Target I’ve been to because the last one I went to actually didn’t have it, Not the best marketing”. Later, he concluded: “No luck. The hunt continues. I will find some today.”
He entered a third supermarket, saying: “This is a bigger Target, so I feel more hopeful”, before confirming: “Okay, so success, I found some. I bought it”. In the last clip of his journey, he explained: “They wouldn’t accept my ID because it’s English and I couldn’t prove my age, so a really lovely employee, I guess, scanned their ID”. He ended by joking: “Kind of ironic that I wasn’t allowed to buy my own product.”
Tom Holland says Target staff wouldn’t sell his own non-alcoholic beer BERO to him because he couldn’t prove his age.
“They wouldn’t accept my ID, because it’s English, and I couldn’t prove my age.” pic.twitter.com/jWW4nLZivJ
— DiscussingFilm (@DiscussingFilm) February 18, 2025
The actor started the beer brand in 2024 after going sober for Dry January in 2022. Last month, he explained his decision to quit drinking, saying: “My problem was that I would have one drink and be fine, and then I would just go too far.”
Tom Holland shared another supermarket-related anecdote recently, when he talked about breaking up a fight between two shoppers who stopped brawling because they recognised the actor.
“I can see that he’s recognised me immediately, and you could see the wheels turning,” he recalled. “Like, I’m really angry, but Spider-Man is telling me to calm down.”
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