I’ve described to you many times how TPM was saved by an early shift to building a membership system. We began it at the end of 2012 and started building it in earnest in about 2014. That gave us a five or six year head start on almost everyone else. We were thus much better positioned when the collapse of the digital ad economy hit in the couple years just before the pandemic. But today I’d like to share with you another part of that transition because it intersects with a fascinating story of Trump era corruption published today in the New York Times. It’s the story of a couple Syrian-born billionaires, already in business with the Trump family, lining up Trump’s personal support to secure another vast payday. In “a sign of how powerful Mr. Trump has become,” Times reporter Eric Lipton says after laying out the basic facts of the story, “To get almost anything done in the nation’s capital requires not alienating a vexed and vengeful president, and, ideally, pleasing him.”
It’s that personalist rule I want to focus on.
And to do that let’s go back to TPM ad business.
